Dr Muhammed Alamgir Ahmed completed his PhD in Marketing on the research topic of 'Financial Experiences and Behaviours of British Muslims'. He is an experienced qualitative and quantitative researcher with a research focus on British Muslim Studies, Muslim Consumer Behaviour and Online Buyer Behaviour. Other interests include Islamic Finance, Marketing Strategy and Marketing Analytics. 

Alamgir is one of the Digital British Islam Post Doctoral Researchers (Coventry University).

ESRC funded Digital British Islam project
(grant number ES/W002175/1).