Arab News, SaudiaBEYOND ad featuring TikTok star Khaby causes backlash across Kingdom, 13 July 2023

“The now-deleted video ad, part of a social media campaign launched by the Kingdom’s flag carrier, features Senegalese-Italian TikTok influencer Khabane “Khaby” Lame, who shows a Saudi passenger how to perform the simple function of ordering food through the touch screen in front of him.”


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