Zaira Lakhpatwala, Arab News, Podcasts: The future of media in the Arab world? ” There are estimated to be more than 10 million podcast listeners in the Middle East and North Africa region, who listen to an average of between five and seven hours of podcasts a week, according to Bella Ibrahim, marketing director of regional podcasting company the Kerning Cultures Network. The biggest markets are in Saudi Arabia, Egypt and the UAE, she added, but other countries in the region are following suit.”


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