Influence Impacted

TechCrunch, Google Exec suggests Instagram and TikTok are eating into Google core products, search and maps “The TikTok threat to Google’s business isn’t just limited to YouTube, as it turns out. Core Google services, including Search and Maps, are also being impacted by a growing preference for social media and videos as the first stop on younger users’ path to discovery, a Google exec acknowledged today, speaking at an industry event.” This has research implciations too, and a need to avoid stereotypical assumptions regarding search.