This story has been widely reported, and represents an interesting question relating (potentially) to soft power across gaming, as KSA’s investment in gaming industries intensifies.
The New Arab, Did Saudi Arabia pay Ubisoft for Assassin’s Creed new Al-Ula content?, 12 Sep 2025. “Staff at video game publisher Ubisoft have raised concerns with management about a reported deal with Saudi Arabia linked to new content for the Assassin’s Creed Mirage game, according to reports by Game File and Rock Paper Shotgun.”
