I thought this was a useful reflection on the impact of MENA consumer regional boycotts on certain products. I’m not a soft drinks fan, but I would try the ‘date cola‘ discussed in this article!
“While soft drinks have historically been popular across the region, demand for big-name alternatives is being driven by the Palestinian-led Boycott, Divestment and Sanctions movement, which campaigns against brands it accuses of links with Israel, including Coca-Cola and PepsiCo, experts said.”







