Arab News, Swedish Acast partners with MidEast podcast networks Sowt and Kerning Cultures “Podcasts are an estimated $6 billion market opportunity in MENA and have largely gone untapped. We’re thrilled to partner with Acast to grow our ad sales both locally and globally.” (quote from Hebah Fisher, co-founder and CEO of KC Network).
There’s scope for serious research on podcasts and their impact in MENA, especially with religious content (but maybe I would say that).
