Indonesian Influencers

Michelle Anindya, Rest of World, Indonesia taps influencers to convince people to move to its new, under-construction capital, 19 Apr 2024. “With more than half of Indonesia’s population of 270 million between the ages of 18 and 39 years, the country is among the biggest markets in the world for social media platforms including Facebook, YouTube, and TikTok. Influencers — including virtual ones — have massive followings, and government officials have increasingly been leaning on them to get their message out.”