Nadeine Asbali discusses the commercial side of Ramadan here. I encountered it myself yesterday – in the gardening aisle of B&Q, the speaker system wished me Ramadan Mubarak, and then played a Three Degrees‘ record.
“Over the past few years, perhaps thanks to social media, Ramadan has become increasingly commercialised as major companies wake up to how lucrative the so-called Muslim pound is – estimated to be worth more than £20.5bn. But this year things feel more unabashedly consumerist than ever.”
“There is a difference between tick-box diversity on the shelf and genuine diversity and inclusion in a country.” Nice piece from Nadeine Asbali on Ramadan and commercialisation @theguardian.com
— Gary R. Bunt (@garyrbunt.bsky.social) 1 March 2025 at 19:47
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