There is, of course, a substantial online element to lifestyle brands and their marketing (we discuss it in the Digital British Islam project):
“The global Islamic clothing market is projected to reach $130.58 billion by 2033, from $81.19 billion in 2024…” Once Upon a Dua: UK couple launch Islam-inspired lifestyle brand for children in UAE | The National
— Gary R. Bunt (@garyrbunt.bsky.social) 13 July 2025 at 13:17
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